Bharti Foundation has undertaken a major initiative – ‘Satya Bharti Abhiyan’ - to improve rural household sanitation facilities in Punjab. Inspired by the Hon’ble Prime Minister’s call to the corporate sector in his Independence Day speech to strengthen Government’s initiative on this score, the Foundation has decided to adopt the Ludhiana District – home district of the Founders - as its focus area for improvement of rural sanitation. As part of this program, the Foundation will invest up to Rs.100 Crores in constructing toilets while reaching out to every rural household lacking such facilities in the District, over the next three years. In addition to rural household sanitation, the ‘Satya Bharti Abhiyan’ will also invest in improving sanitation facilities in Government schools in rural Ludhiana by building new toilets for girls, where no such facilities exist.
In case of this new initiative - in rural sanitation, students from various Satya Bharti Schools are already reaching out to their nearby villages to convince villagers about the benefits of maintaining healthy sanitation and using household toilets. These schools, in collaboration with government schools and other partners will ultimately reach out to all the villages of Ludhiana district. In India one of one of the biggest roadblocks of sanitation is the lack of public awareness on the dangers of open defecation. This initiative of Bharti Foundation focuses as much on infrastructure development as on awareness and behavioral change of the rural communities.
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